The art of networking: How to make valuable contacts at business events

Networking is an art that can be learnt and honed. Whether you are an experienced businessman or an aspiring entrepreneur, the right contacts can have a significant impact on your career.

Success in networking starts long before the actual event. Careful preparation is key to avoiding surprises and uncertainty, allowing you to act with confidence and focus. A solid strategy helps calm your nerves and connect with the right people effectively.

• Research the attendees: Get an overview of the industries represented and identify potential conversation partners.
• Set clear goals: Define the type of contacts you want to make and the topics you’d like to discuss.
• Have your business cards ready: Make sure your cards are professional and up to date.
• Prepare your elevator pitch: Craft a concise self-introduction lasting no more than 30 seconds.

Communication is more than just exchanging words. It's about building a connection, establishing trust, and positioning yourself as an engaging conversation partner. The right communication techniques can make the difference between a fleeting acquaintance and a valuable contact.

• Show open body language: Maintain an open, welcoming posture and make eye contact.
• Listen actively: Show genuine interest in your conversation partner and ask thoughtful questions.
• Master professional small talk: Start with neutral topics like the event itself or current industry trends.
• Stay authentic: Networking thrives on honesty and being yourself.

In the digital age, modern technologies are your allies in contact management. They help you maintain, organize, and grow your network without time-consuming manual processes. The right tools can make your networking strategy significantly more efficient.

• LinkedIn: Connect with new contacts right after the event.
• CRM systems: Use tools like Salesforce or HubSpot for structured contact management.
• Contact apps: Apps like Dex help you scan and organize business cards.
• Digital business cards: Consider modern solutions like Moveo for a sustainable exchange.

The moment after a networking event is crucial. Many professionals underestimate the importance of follow-up. Yet it’s the follow-up that can turn a brief conversation into a long-term business relationship. A well-thought-out strategy helps you stay memorable and build trust.

• Respond promptly: Send a personal message within 48 hours after the event.
• Keep it personal: Reference a specific topic from your conversation.
• Offer value: Share relevant articles or contacts that may be useful to the other person.
• Maintain regular contact: Nurture the relationship with occasional check-ins.

✓ Define your goals before the event
✓ Prepare your elevator pitch
✓ Pack your business cards
✓ Practice open body language
✓ Set up digital contact management
✓ Plan your follow-up strategy

Networking is a skill that requires practice and courage. With the right strategies and a positive attitude, you will continuously expand your professional networks.

Good luck at your next business events!

Planning a networking event and want to create an unforgettable atmosphere?
The key lies in choosing the perfect venue—one that sparks conversation from the very first moment. A thoughtfully designed setting can help participants come out of their shells and encourage meaningful connections naturally.

Combined with delicious catering that invites guests to linger, and a smart program featuring live music or an entertainer, your event will become a true conversation starter. You'll find everything you need for event planning at EventButler – from concept to execution.

The only thing you need to bring yourself: your electrifying pitches and your unique personality. The rest is teamwork!